Post by GBWhich points out that there are age restrictions on getting store
"Our research found that you must be 18 or over to join loyalty schemes
at Lidl, Sainsbury, Tesco and Waitrose; at Co-op and Morrisons you need
to be 16. You can sign up even younger at the Co-op and Sainsbury's if
you’re added to a parent or guardian’s account. Meanwhile, at Boots and
Superdrug you only need to be 13."
A number of stores, such as Tesco, have lower prices for loyalty card
holders. Does this mean that they are indirectly discriminating against
younger people, by charging them higher prices, and is that
discrimination illegal?
Is it illegal to discriminate against younger people? I ask because the
law does a lot of it for itself.
But in your example, there is no discrimination against younger people.
*Anyone* who has not got the loyalty card has to pay the normal price,
irrespective of their age. It would apply to a 90-yr-old.
OTOH, if a 14 yr old brought in his dad's card, it would "ping" on the
credit card machine and reduce the amount payable.
Companies surely have the right to offer and enter into contracts on
their own terms - especially contracts wherein they offer financial
advantages to customers? Anyone finding them unacceptable is free to go
to Waitrose (other supermarkets are available).